About Notify
Built By Operators, For Operators
We spent years inside crypto exchanges watching teams duct-tape together email scripts, overpay for SaaS tools they couldn't control, and lose sleep over silent delivery failures. Notify is the platform we wished existed.
The problem was obvious. The fix wasn't.
Every crypto exchange sends the same critical transactional emails — withdrawal confirmations, deposit alerts, login warnings, KYC status updates, compliance notices. These aren't marketing emails you can tolerate a 95% delivery rate on. A missed withdrawal confirmation doesn't just annoy a user — it erodes trust in your entire platform.
Yet most exchanges we worked with had the same messy stack: a patchwork of in-house scripts that only one engineer understood, third-party SaaS tools charging per-send for emails that should cost nothing to deliver, and zero visibility into what actually reached the recipient. When something broke, nobody could tell you why without SSH-ing into a server and reading raw SMTP logs.
We built Notify because we were tired of rebuilding the same notification plumbing at every exchange we consulted for. One platform. Self-hosted. Template engine, SMTP routing, queue-backed delivery, full audit trail, REST API, admin panel — everything an exchange needs to own its notification layer instead of renting it.
What drives us
The principles behind every architectural decision, feature choice, and support interaction.
Ownership over dependency
Your contacts, templates, credentials, and logs live on your infrastructure. We don't see your data, can't throttle your sends, and can't disappear with your notification stack overnight.
Visibility over blind faith
Every notification generates a delivery record — recipient, template, SMTP profile, rendered content, and final status. If something fails, you'll know exactly what happened and why within seconds.
Reliability over features
We'd rather ship one bulletproof feature than ten fragile ones. Queue-backed delivery with automatic retry, connection testing before saves, and graceful failure handling aren't extras — they're the foundation.
How we got here
The frustration (2021–2022)
Our founders spent two years consulting for crypto exchanges across Asia and Africa. At every engagement, they rebuilt the same notification stack from scratch — templates, SMTP config, delivery logging, retry logic.
The first version (2023)
We extracted the common patterns into a standalone platform. The first release included a template engine, SMTP manager, and REST API. Three exchanges adopted it in the first month.
Exchange packs (2024)
We launched pre-built template packs for Binance, Coinbase, Kraken, OKX, and Bybit — covering withdrawals, deposits, security events, KYC flows, and compliance notices out of the box.
The platform today (2025)
Notify now includes a full admin panel, webhook dispatcher, queue delivery with Redis support, contact management with segmentation, and an addon system for extending functionality. 40+ exchanges depend on it daily.
Built for exchanges that take security seriously
What our users say
"We deployed Notify on a $12/month VPS and it handles 15,000 notifications daily across three exchange brands. The installer wizard took 20 minutes. We cancelled our SendGrid plan the same week."
Elena Petrova
DevOps Lead · CryptoStack
"Our compliance team can now independently verify that every withdrawal confirmation was sent and delivered. No more asking engineering for log exports at 2 AM before an audit."
James Mwangi
Head of InfoSec · NexaFi
"We used to debug notification failures by reading raw SMTP logs on a shared server. Now we open the Notify admin panel and see exactly what went wrong in 30 seconds."
Sarah Chen
VP Engineering · TradeHorizon
See Notify in your environment
Schedule a guided evaluation with your exchange's actual templates and SMTP setup. No commitment, no credit card.